SWRV TV Celebrates Its Arrival in Tri-State Area With Free Ice Cream
July 27, 2011 at 6:08 AM (PT)
The SWRV music video network is hitting the road with the SWRV Summer Break Ice Cream Truck. On each free cup of ice cream served will be a special quick response (QR) code for exclusive song downloads from bands including MINDLESS BEHAVIOR, WE THE KINGS and JOJO.
To celebrate National Ice Cream Month and mark the launch of the network on VERIZON FiOS Ch. 1799, a specially customized branded SWRV Mister Softee Ice Cream Truck will hit hot spots THURSDAY, JULY 28 through SUNDAY, JULY 31st in NYC, the JERSEY SHORE and LONG ISLAND.
At each location the ice cream truck stops, millennials will be introduced to the network through a LED TV Screen and SWRV Brand Ambassadors will encourage consumers to interact with the network to get their 15 minutes of fame on television. Consumers can upload their own user generated videos on the spot for a chance to take over the network, text in their video dedications and instantly vote on what music video should air next.