Bob Struble Presses For More Quality HD Content
July 27, 2011 at 11:36 AM (PT)
IBIQUITY DIGITAL Pres./CEO BOB STRUBLE discusses the importance of radio delivering the user experience consumers have come to expect on their devices in his latest posting on ibiquity.com. Highlighting broadcast radio’s great strength of "dynamic localism" -- the ability to adapt to local listener and advertiser needs -- STRUBLE argues broadcasters must adapt this strength to deliver the digital experience consumers expect.
While admitting that getting a consistent experience for scrolling text, music tagging and album cover art will be difficult, "Consumers don’t care if it’s hard," he wrote. "They care about having their expectations met."
Read the whole post here.