AdLarge Picks Up Doug Stephan
July 27, 2011 at 12:33 PM (PT)
ADLARGE MEDIA is expanding its national advertising sales representation of Talk programming with the addition of "DOUG STEPHAN’s Good Day." The agreement signals increased opportunities for national advertisers to reach consumers in a lifestyle-driven Talk radio environment with a broad range of informative and entertaining topics.
The arrangement includes national advertising sales representation of all Doug Stephan’s content, on-air and online. "DOUG’s signature style of friendly Talk radio has sustained his show’s popularity with radio audiences for more than 20 years," AdLarge Co-Founder and Pres. CATHY CSUKAS said. "Whether it’s his mainstay Good Day program, the clever Talk Radio Countdown, or his weekend show, DOUG inspires listener loyalty with engaging discussion on a wide variety of subjects that are relevant to his audience."
"ADLARGE uniquely is positioned to bring new revenue to our on-air and online products," stated DOUG STEPHAN. "Their sales force has deep agency relationships and a reputation for developing innovative advertising programs with sponsorships, endorsements, and promotions. Combined with their keen understanding of how to maximize radio’s potential for advertisers, we are confident that a sales representation partnership with ADLARGE will increase our profile in the advertising community."