SESAC Partners With InGrooves For Digital Distribution
July 27, 2011 at 12:40 PM (PT)
SESAC has announced a partnership with INGROOVES, a leading provider of digital distribution, marketing and promotion services to the global music and video community, to service SESAC-represented content to online retailers, mobile carriers and other digital media outlets. While licensing and royalty accounting remain SESAC’s main competencies, new services such as digital delivery and distribution will add to opportunities for licensing SESAC-represented content.
Through this relationship, SESAC will now be able to service content, for which publishing and master rights are owned by its affiliated artists and songwriters, to INGROOVES’ list of over 500 online and mobile destinations. In addition, the partnership provides clients customized marketing, promotion, and administrative support.
“A PRO is often the first industry relationship an aspiring artist, songwriter, or composer has in their career,” said Senior VP, Strategic Development, Distribution and Research Operations HUNTER WILLIAMS. “In the age of DIY (do-it-yourself), it’s more important than ever that we use this position to provide complementary services to our affiliated artists and writers to help them meet their professional goals. We are thrilled to have INGROOVES, the industry leader in digital distribution technology, be our partner in fulfilling content management and digital distribution services to digital retailers and other media outlets. The more opportunities SESAC can create for its artists and writers to distribute their content into the marketplace, the more opportunities it will present for SESAC to monetize that content in the licensing arena.”
“INgrooves is happy and proud to partner with SESAC and facilitate SESAC’s expansion of services in the digital marketplace,” said EVP/GM of INGROOVES DAVE ZIERLER. “We look forward to working together and expanding the company’s global consumer reach for the benefit of all of SESAC’s artists and writers.”