Arbitron Absorbs Zokem Oy
July 28, 2011 at 2:37 PM (PT)
ARBITRON, INC. has acquired ZOKEM OY, a FINLAND-based mobile audience measurement and analytics firm for a payment of approximately $11.7 million in cash at closing with possible additional incremental cash payments through 2014 of up to $12 million based on future financial performance. The firm, to be renamed ARBITRON MOBILE, will be led by ZOKEM Founder/CEO DR. HANNU VERKASALO.
ZOKEM provides custom and syndicated mobile research panels, plug-and-play mobile media measurement tools and software building blocks for mobile device tracking to the leading companies in the marketing research, wireless, Internet, media and marketing industries. ZOKEM currently operates panels in 14 global markets and has relationships with a number of the largest mobile industry participants around the world.
"To better position themselves in the global media marketplace, advertisers, content providers and mobile operators are more eager than ever to understand how consumers are using mobile devices," ARBITRON Pres./CEO WILLIAM T. KERR said. "The acquisition of ZOKEM enhances the mobile audience measurement capabilities we gained through our previous purchase of the IMMI technology assets and through the continuing development of our PPM technology. ZOKEM also provides Arbitron with valuable new resources for our growing cross-platform initiatives."
"ARBITRON’s expertise in survey methodology, its currency panels for media measurement and its established sales channels are a tremendous complement to ZOKEM’s mobile technology, mobile expertise and international footprint. We will be in a strong position to capitalize on these assets while continuing to work with our existing partners," ZOKEM OY Founder/CEO HANNU VERKASALO said. "We are already delivering unique and valuable insights to advertisers and media buyers around the world who want a better understanding of how consumers rely on their mobile devices and services. ARBITRON MOBILE is now better positioned to enhance and expand these insights."