Adelante Ups Juan Gonzalez To Dir./Group Programming
July 28, 2011 at 4:58 PM (PT)
ADELANTE MEDIA GROUP has promoted Spanish Top 40 KMLG (LATINO 97.9)/SACRAMENTO PD JUAN GONZALEZ PD to the newly created position of Dir./Group Programming and New Media. GONZALEZ, currently the co-host of Latino’s top-rated JUAN and KARLI morning show, will oversee all of ADELANTE’s brands, including Latino, Regional Mexican LaGranD and Spanish Oldies Juan, as well as the company’s New Media and Digital execution.
"There is just a great opportunity out there to be the best locally produced, and locally connected radio stations," ADELANTE COO ED KRAMPF said. "We needed to find the right person who knows how to meld art with technology. JUAN has built an amazing brand with Latino in Sacramento, and his vision and experience with using social media to help build his brand makes him the right choice for this position at this time. Having him lead our other brands now moves us to an entirely different level."
"It is a special time in any company’s development when we find that the brilliant talent we need to move forward is right in our own building," ADELANTE CEO JAY MEYERS said, "JUAN is cutting edge on the digital side and also in everything that has made radio a great medium through the years. Plus I remember when he played for the TEXAS RANGERS, he could really hit the ball out of the park and we expect the same for ADELANTE."
"This is a dream come true for me," GONZALEZ said. "I love SACRAMENTO, and I love all of ADELANTE’s emerging Hispanic markets that I can now help impact. I look forward to being a great partner to the best group of Market Managers in the business. This is a great opportunity with a very unique company that just asks you to be brilliant today a little more than you were yesterday, and hands you all the tools you need for success. And JAY can rest easy because I expect to hit the ball much further than my namesake!"