Fred Jacobs Suggests The Ultimate Anti-Pandora Strategy For Radio
August 2, 2011 at 5:41 AM (PT)
Anyone who knows JACOBS MEDIA Pres. FRED JACOBS knows him to be business savvy, well-composed, and far from "crazy" ... but in today's JACOBS MEDIA blog "NO SALE 2" he invites readers to call him "crazy" with his DEFCON 1 approach to pushing back PANDORA and flipping listener paradigm on the fast growing Internet music outlet.
FRED is suggesting taking radio station streams 100% commercial-free. "Obey the 'Law Of Sacrifice,' walk away from those el cheapo streaming spots, and get serious about competing in this space.
"In other words, use the strength of your brands, your sales history and relationships, to frankly put the squeeze on pure-plays that try to out-commercial-free and 'out cool' broadcast radio." For more, just click here ... but don't call FRED "crazy," please!