McGavren Guild Media To Rep Adelante Media Group
August 2, 2011 at 8:19 AM (PT)
MCGAVREN GUILD MEDIA has reached an agreement to become the national representative for ADELANTE MEDIA GROUP. The firm will handle national sales efforts for ADELANTE’s entire platform of radio stations. ADELANTE MEDIA GROUP's presence in nine markets, which include BOISE, ID, MILWAUKEE, WI, MODESTO, SACRAMENTO, CA, SALT LAKE CITY, UT, SEATTLE, TRI-CITIES, WENATCHEE and YAKIMA, WA, enhances MCGAVREN GUILD's overall Hispanic footprint.
ADELANTE MEDIA GROUP CEO JAY MEYERS commented, "We are excited to partner with one of the most recognizable and legendary names in the national rep business. MCGAVREN GUILD, under the guidance of LISA SIROTKA-SONNENKLAR, has become the premier independent company in its field. After extensive research we found that our companies have a shared vision about the power of the Hispanic consumer, which will be further highlighted as the census numbers continue to roll out. Adelante’s specialization in emerging Hispanic markets and MCGAVREN's significant footprint and intimate knowledge of the national business will allow us to expand our revenue stream in much the same way as we have locally since the company's inception."
MCGAVREN GUILD MEDIA Pres./ CEO LISA SIROTKA-SONNENKLAR added, "We are equally excited about our new relationship with the entire team at ADELANTE MEDIA GROUP. We know that we will be great partners for many years to come because we share so many of the same beliefs, particularly that the Hispanic population is simply too robust, lucrative, and responsive to be ignored. We will tell that story to as many advertisers as possible and we know that the folks at ADELANTE will walk hand in hand with us as we do so."