Burns Survey: Radio And Facebook Are Partners, Not Enemies
August 2, 2011 at 3:05 PM (PT)
Data to be released this week by ALAN BURNS AND ASSOCIATES shows that radio’s younger listeners spend more time daily on FACEBOOK than listening to radio on the radio. However, CEO ALAN BURNS notes that when you add all of AM/FM radio’s platforms - including listening online and on cell phones - radio’s daily TSL equals FACEBOOK’s/
BURNS also noted that Facebook usage does not come at radio’s expense: as heavy Facebook users listen to as much radio as the average woman. "Women who ‘like’ a station on FACEBOOK are slightly heavier than average listeners, he said. "Thus, radio and Facebook can be partners rather than competitors."
BURNS AND ASSOCIATES interviewed over 2,000 female listeners to Top 40 and AC in its second annual study of women, and is releasing the results in a series of free webinars presented by DMR. This THURSDAY’s webinar, scheduled for 2pm EDT, focuses on the Top 40 format and younger listeners. To register for the webinar, click here.
ALL ACCESS readers helped shape the study by indicating which topic areas were most important. ALLACCESS.COM features exclusive commentary on the data by ALAN BURNS each FRIDAY.