Mark Ramsey: A 62 Mile Reach For Wi-Fi
August 5, 2011 at 5:26 AM (PT)
Last week (NET NEWS 7/27), VIP MEDIA RESEARCH, MARK RAMSEY MEDIA Pres. MARK RAMSEY shared some enlightening data about those radio listeners with mobile phones that have FM-enabled chips. This week, he's got a take on wi-fi that all radio people need to read.
Writes RAMSEY, "Once upon a time Wi-FI could barely reach from one end of your house to the other. Pundits scoffed at the idea that the Internet could ever live in cars since traveling down the road meant an endless succession of somebody else's (closed) Wi-Fi networks.
"Then folks realized that you could bring the Internet into the car with you, thanks to the 3G (or better) device in your pocket that you also occasionally used for making calls. Yeah, they said, but that’s clunky and awkward and only on its way to becoming universal. True enough.
"And then, one day, a new Wi-Fi standard was approved, thanks to the spectrum opened by the digital transformation of TV. And that new Wi-Fi could do a little better than reach from one end of your house to the other: 62 miles in all directions better, in fact.
"Yes, the just-released new Wi-Fi standard has a total range of 12,000 square miles -- from a single base station.
"Do you think this will affect radio, Mr. Broadcaster? What about you, Mr. NAB?"
Read the full blog here.