Jo Dee Messina Partners With WD-40 In New Campaign
August 8, 2011 at 3:03 PM (PT)
CURB RECORDS/NASHVILLE artist JO DEE MESSINA has partnered with the company WD-40 on an integrated marketing campaign called “UNMISTAKABLY CLEAN.” MESSINA will serve as the spokesperson for the company.
The UNMISTAKABLY CLEAN website and STAIN FIGHTING COMMUNITY FACEBOOK page will feature MESSINA in videos and highlight promotions such as the “Holiday Sweepstakes” which kicks off on FRIDAY, AUGUST 12th. One winner will be sent on a five-day trip to NASHVILLE to meet MESSINA and appear in an advertising campaign.
MESSINA said, “I love entertaining, so I need products that allow me to clean my home quickly, easily and thoroughly – especially when trying to keep up with my son. SPOT SHOT, 2000 FLUSHES, x-14, and CARPET FRESH help me keep all areas of my home clean, including the kitchen, carpets, bathrooms, bedrooms and patio furniture, and because the products are so effective they significantly reduce the time I spend cleaning.”
WD-40 Vice President of Marketing, TIM LESMEISTER said, “As a working musician, wife and mother, JO DEE understands the need for superior cleaning products that work quickly and get the job done right, which makes her the perfect spokesperson for the UNIMISTAKABLY CLEAN campaign. We designed the UNIMISTAKABLY CLEAN campaign to showcase whole home cleaning solutions from SPOT SHOT, 2000 FLUSHES, X-14 and CARPET FRESH – helping consumers save money and reduce time spent cleaning.”
For more info on MESSINA visit www.JoDeeMessina.com.