Alan Burns AC Study: Pandora Only 1.5% Higher Than P1 Radio Station
August 9, 2011 at 3:04 PM (PT)
According to data to be released this THURSDAY, AUGUST 11th by ALAN BURNS AND ASSOCIATES, women who cume AC radio and listen to PANDORA rate the music they hear on PANDORA only 1.5% higher than the music on their P1 radio station.
"So even though women who use PANDORA and other customizable streamers rate personalization and the ability to skip songs as very desirable," said CEO ALAN BURNS. "The bottom line for them is that the resulting music on the streamer they use most is not significantly better than on their favorite radio station. When the differences that emerge then, according to these women, is that compared to radio streams, customizable streamers don’t play as many commercials or play the same commercials or PSAs over and over."
BURNS noted that for all women 15-54, the music rating gap between PANDORA and P1 stations is slightly larger at 5%.
ALL ACCESS readers helped shape the study by indicating which topic areas were most important and All Access features exclusive commentary on the data by ALAN BURNS this FRIDAY.
In addition, ALAN BURNS AND ASSOCIATES is releasing the final quarter of results from its second annual national study of female radio listeners this THURSDAY at 2p (ET) in a webinar presented by DMR. To register for the webinar, click here. http://www1.gotomeeting.com/register/369443800.