Dial Global, MBMI Partner To Bring Cover Media To U.S.
August 10, 2011 at 7:26 AM (PT)
DIAL GLOBAL is partnering with MULTIBRAND MEDIA INTERNATIONAL's DAVID PEARLMAN and BILL PASHA for U.S. distribution of COVER MEDIA, the digital content feed for radio station websites including text, pictures and, coming soon, video content. The service targets female audiences and can be customized and locally branded for each individual station use, with all content updated 24/7.
DIAL GLOBAL Affiliate Sales EVP CHRIS CORCORAN said in a press release, "COVER MEDIA is already a household name in EUROPE and ASIA. In a world where fresh content is king, we are excited to have a product that fits a need, and does so in a way that makes a radio station web site stand out from others and give listeners a reason to visit 24/7."
PASHA and PEARLMAN, jointly quoted in the press release, said, "MBMI searched the globe to identify the world's premier provider of lifestyle, entertainment, fashion and celebrity content, custom-designed, uncluttered and commercial-free for turnkey integrated digital and broadcast publication. We are excited to offer COVER MEDIA's around-the-clock coverage, via LONDON and L.A., to AMERICA through an affiliation and distribution agreement with DIAL GLOBAL, the world's premier independent radio network."