Westwood One Ups Michael Schreck To VP Of Sports Sales
August 11, 2011 at 8:33 AM (PT)
WESTWOOD ONE has promoted Director of Sports Sales MICHAEL SCHRECK to VP of Sports Sales. SCHRECK, based in NEW YORK and reporting to SVP of Sales STEPHEN CHESSARE, joined WESTWOOD ONE in MARCH 2006, became NSM in 2008, and, after a brief exit, returned as Director of Sports Sales in JANUARY 2010.
"Connecting with sports fans is of enormous value to advertisers," said CHESSARE. "Maximizing that value through custom marketing solutions has been key to MICHAEL's success, and it's why I am confident he is the right choice to lead WESTWOOD ONE's sports sales."
"It is a very exciting time in sports radio and WESTWOOD ONE is at the center of it all," added SCHRECK. "The NFL has never been more popular and the opportunities for advertiser integration are tremendous. I am also looking forward to further maximizing cross-platform partnership efforts with all of our sports programming partners."