WAY-FM/Denver Meets Over 47K Listeners Through Summer Campaign
August 11, 2011 at 12:02 PM (PT)
WAY-FM MEDIA GROUP Contemporary Christian KXWA/DENVER recently wrapped its “MEET EVERY LISTENER” campaign. As of FRIDAY, AUGUST 5th, the station estimated that it had been in front of more than 47,000 listeners throughout COLORADO via nearly 30 live remotes and concert appearances.
Throughout the summer, WAY-FM sent its DJs and street team to parks and concerts in WAY-FM’s multiple COLORADO markets, including DENVER, COLORADO SPRINGS, FORT COLLINS and PUEBLO. The campaign received promotional support from PROVIDENT LABEL GROUP, IZZE BEVERAGE COMPANY, 20TH CENTURY FOX/BLUE SKY STUDIOS and LEGACY LODGE by which WAY-FM was able to offer thousands of listeners free food, drinks, CDs and iPAD2s.