Lisa Adams To Program KWYE And Y101Hits.Com Fresno
August 12, 2011 at 4:51 AM (PT)
PEAK BROADCASTING has expanded the responsibilities of BOISE programmer LISA ADAMS to include the position of PD for Adult Top 40 KWYE (Y-101) and the associated on line platform www.y101hits.com.
In making the announcement, SVP/Market Manager PATTY HIXSON said, "LISA's strong organizational skills, successful track record, and in-depth knowledge of the format will allow her to take on this tactical role in CENTRAL CALIFORNIA."
Although she will be spending more time in FRESNO, ADAMS will remain based in IDAHO where she will continue to hold her current position as PD of Country KAWO (WOW COUNTRY) and AC KXLT (LITE-FM 107.9).
Commenting on the additional responsibilities, ADAMS said, "I look forward to working with PATTY and the talented staff in FRESNO to maximize the Y101 brand to its fullest."
Prior to joining PEAK in OCTOBER of 2009, ADAMS was the PD of CBS Top 40/R KXJM/PORTLAND OR.