McGavren Guild And SBS Extend National Representation Relationship
August 15, 2011 at 7:28 AM (PT)
MCGAVREN GUILD MEDIA has reached a long-term extension of its national representation agreement with SPANISH BROADCASTING SYSTEM.
MCGAVREN GUILD COO BARRY FISCHER commented, "We and our station partners share a deep commitment to the burgeoning Hispanic population. Our team continues to work vigorously to educate brands and their agents about this increasingly important segment. With our great colleagues at SPANISH BROADCASTING SYSTEM and our other Hispanic-targeted broadcasters, we seek to provide advertisers creative, integrated, and engaging marketing opportunities, so that they can experience the power of the Hispanic community. We know that by doing so, we also move towards our goal of helping Hispanic stations reach parity with all other formats."
SBS CRO ALBERT RODRIGUEZ noted, "MCGAVREN GUILD MEDIA, under the direction of LISA SIROTKA-SONNENKLAR and BARRY FISCHER, has been our national representative since opening their doors in 2008, as well as for many years prior under their former ownership. They are impressively focused on educating advertisers on the Hispanic marketplace, and as the largest publicly traded Hispanic-controlled media and entertainment company in the U.S, we provide them great assets with which to make an impact. They have been great to work with -- flexible, aggressive, and motivated partners -- and we are very happy to extend our relationship with the MCGAVREN team."