Lady Gaga Launches Holiday Gift Line At Barneys N.Y.
August 15, 2011 at 11:57 AM (PT)
For the first time ever, high-end retailer BARNEYS NEW YORK will convert an entire floor of its Madison Avenue flagship in NEW YORK CITY into the holiday initiative, GAGA'S WORKSHOP. Starting in mid-November, GAGA'S WORKSHOP will be found on the fifth floor of the Men's Store, and will also be supported in the store's iconic Madison Avenue windows.
BARNEYS NEW YORK has worked closely with LADY GAGA under the creative direction of NICOLA FORMICHETTI to design a range of exclusive, limited-edition, small gift items, which will be available for a limited time only at GAGA'S WORKSHOP. In addition to GAGA'S WORKSHOP, a selection of items from the collection will also be available at BARNEYS NEW YORK locations nationwide and online at BARNEYS.COM.
BARNEYS NEW YORK Will donate 25% of sales from all items featured in GAGA'S WORKSHOP to a charity of LADY GAGA's choice in honor of this special program and in the spirit of the holiday season.
"LADY GAGA is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon," BARNEYS NEW YORK CEO MARK LEE said. "Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a NEW YORK CITY landmark, we wanted to celebrate LADY GAGA as a fellow NEW YORKER and amazing talent."
GAGA'S WORKSHOP will live digitally on a custom-created section of BARNEYS.COM, and will be launched via The Window, BARNEYS NEW YORK's luxury content site