Sears VP To Keynote RAB/NAB Show's Advertiser Luncheon
August 16, 2011 at 6:55 AM (PT)
SEARS VP/Chief Marketing Officer EDDIE COMBS will keynote the NAB RADIO SHOW's Advertiser Luncheon on WEDNESDAY, SEPTEMBER 14th, 11:45a-1p.
COMBS, a veteran marketer who has worked across industries, will provide a unique perspective on how one of radio's leading advertisers determines the consumer insights and brand messaging that drives media strategies. He will also discuss the critical importance of a 360-degree balanced marketing approach that requires complete collaboration between media and creative partners.
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