Entercom To Use 'The Media Dash' In Select Markets
August 16, 2011 at 7:06 AM (PT)
ENTERCOM COMMUNICATIONS is the first broadcasting company to make its premium advertising content available on the new self-service online platform from THEMEDIADASH.COM.
"THE MEDIA DASH is a viable solution that exposes us to a vast number of underserved advertisers. We are proud to be early adopters of DENVER MEDIA DASH and NEW ORLEANS MEDIA DASH. These digital, self-serve platforms will bring a new and more convenient buying experience to our clients and enhance our ability to serve more advertisers in our local communities than ever before," said ENTERCOM Regional Pres. WEEZIE KRAMER.
THE MEDIA DASH Local launched in NEW JERSEY, DENVER and NEW ORLEANS in JUNE and will soon be available in SANTA ROSA, CA and LONG ISLAND, NY.
"THE MEDIA DASH Local allows our broadcast partners to enhance their sales reach by offering the same type of digital, self-serve buying experience that their customers have grown accustomed to at work and at home," said THE MEDIA DASH COO ROB WILLIAMS.