Kantar Media Names George Carens President
August 22, 2011 at 3:22 PM (PT)
KANTAR MEDIA INTELLIGENCE/NORTH AMERICA has appointed GEORGE CARENS President. Previously President of Media Rates firm KANTAR MEDIA SRDS and KANTAR MEDIA HEALTHCARE, CARENS replaces MARK NESBITT, who has left the company.
Succeeding CARENS at the media rates business is STEVE DAVIS, who was promoted from SVP/Sales and Client Service. He will also now oversee KANTAR MEDIA HEALTHCARE. In addition, former NIELSEN EVP DAVID HAMRIC has been named GM of KANTAR’s MARX competitive consumer promotion business.
"We are delighted to have GEORGE, STEVE and DAVID in these key positions as we address the evolving needs of the advertising marketplace," KANTAR MEDIA/NORTH AMERICA CEO TERRY KENT said: "The depth and variety of experience that they bring will enable KANTAR MEDIA to continue to lead and innovate in media measurement while delivering the insights needed in this dynamic environment."