MTA Survey: FM Listeners Don't Want Satellite Radio
May 10, 2006 at 2:13 PM (PT)
In a nationwide survey of 600 listeners of frequent FM-band music radio listeners, MUSIC TEST AMERICA (MTA) found that while 85% of those surveyed were aware of satellite radio as an entertainment option, just 8% currently subscribe to a satellite radio service. Additionally, just 5% have any intention of subscribing to either service "in the next year or so." According to MTA, the top answer as to why they don’t intend to subscribe is that they refuse to pay for radio entertainment.
Commented MTA Pres./CEO MATT HUDSON, "This is good news for radio. The data indicate that satellite radio is not the threat. The bigger threats are those electronic devices that enable people to develop their own programming."