Strata Survey Sees Minimal Cuts In Ad Budgets
August 26, 2011 at 3:56 AM (PT)
The economic downturn has about 7% of advertisers cutting ad budgets, and 11% warning of planned budget cuts, according to a survey from CHICAGO-based STRATA.
Some good news, as "media buyers responding to STRATA's survey said that 82% planned no immediate changes to their budgets," notes B2B MEDIA BUSINESS. "If cuts were made to ad budgets, 50% of media buyers said that spot TV would be cut and 40% said print was likely to be cut."