The Shark/Corpus Christi, TX Limits Spot Breaks To Two Minutes
August 26, 2011 at 11:53 AM (PT)
BOGEY BROADCASTING Classic Hits KYRK (THE SHARK)/CORPUS CHRISTI, TX, has instituted "The Shark Two Minute Or Less Commercial Break Guarantee," where there will be no commercial break on The Shark will last long than two minutes.
According to a statement by BOGEY BROADACSTING Owner/GM SCOTT HOLT, "There is definitive research showing that at the two-minute mark in commercial breaks there is a better chance than not that listeners tune out to find a station playing music. If a commercial is placed in the third, fourth, fifth, or sixth minute in a traditional longer break, there’s a good chance your marketing message won’t be heard.
"By limiting commercial breaks to two minutes or less, your marketing message has a far better chance of being heard and retained by potential customers."