Sirius XM, Learfield, IMG College Ink New College Sports Deals
August 29, 2011 at 6:27 AM (PT)
SIRIUS XM RADIO has inked multi-year new deals with LEARFIELD SPORTS and IMG COLLEGE for live play-by-play broadcasts from 11 conferences. College football and men's basketball from the ACC, BIG TEN, BIG 12, BIG EAST, PAC 12 and ARMY, as well as men's basketball from XAVIER, GONZAGA and teams from several mid-major conferences will be included under the deals, which also include select game broadcasts of women's basketball, baseball, hockey and other sports. Post-season football and basketball games involving teams from the ACC, BIG EAST, and BIG TEN, and post-season basketball from the MISSOURI VALLEY, SUN BELT and WEST COAST conferences will also air under the pact, along with coaches' shows on SIRIUSXM COLLEGE SPORTS NATION.
"IMG COLLEGE is pleased to bring dozens of our collegiate partners' games to SIRIUSXM, which has become a prime destination for college sports fans to get game broadcasts, news, information and coaches' shows," said IMG COLLEGE SVP Media Operations JOE POTTER. "With 172 million college sports fans coast-to-coast, SIRIUSXM COLLEGE SPORTS NATION is a vital part of the fan experience."
"We're thrilled to continue our long-standing partnership with SIRIUSXM," said LEARFIELD EVP/COO ANDY RAWLINGS. "This is certainly great news for our school partners, who can extend their brands so that fans everywhere may follow their favorite teams as the game action unfolds."