Tracy Lawrence To Be Featured During Football Campaigns
September 1, 2011 at 6:33 AM (PT)
Country artist TRACY LAWRENCE will be featured during FOX SPORTS SOUTH and SPORTSOUTH NETWORKS launch of college football programming. His song “SATURDAY in the South” will be the music centerpiece for the campaigns.
Dir./Marketing and Network Presentation of FOX SPORTS SOUTH MICHAEL BROUDER said, “FOX SPORTS SOUTH was looking for an ‘anthem’ to showcase their college football coverage, and be used in promoting the ‘tonnage’ of football on the networks. “Saturday In The South” will be showcased in weekly on-air promotions and in-game highlight packages in and around the games that FOX SPORTS SOUTH and SPORTSOUTH NETWORKS televise.”
The song will debut on THURSDAY, SEPTEMBER 1st. The network is exploring opportunities to shoot a video with LAWRENCE.
For more on LAWRENCE, visit www.tracylawrence.com.