Clear Channel Uses Echo Nest To Pit iHeartradio Vs. Pandora
September 6, 2011 at 12:02 PM (PT)
It looks like CLEAR CHANNEL RADIO is ready to compete against PANDORA on its own turf, as the company has entered into a deal with musical intelligence data system THE ECHO NEST so it can be used to enable users of iHEARTRADIO to listen to and build custom radio stations. THE ECHO NEST platform maintains over 5 billion data points on over 30 million songs, including understanding of artist connections, song similarity, mood, style and detailed acoustic attributes (tempo, energy, danceability, time signature, key) to offer users a fully personalized radio feature.
"Our collaboration with CLEAR CHANNEL brings the most advanced music intelligence platform to iHEARTRADIO, enabling its fans to customize their listening experience," THE ECHO NEST CEO JIM LUCCHESE said. "We're excited to work with CLEAR CHANNEL to put this level of music understanding in the hands of so many music fans."
"Adding THE ECHO NEST's data to iHEARTRADIO's programming logic enables us to offer our consumers a rich, rewarding experience that scales with our massive library of over 11 million songs," said EVAN SCHWARTZ, who's heading up iHEARTRADIO.