KDBZ/Anchorage Cools Its AC
September 6, 2011 at 4:09 PM (PT)
OHANA MEDIA GROUP Hot AC KDBZ/ANCHORAGE will present a new "Cool AC" format beginning at midnight, SEPT. 7th, as "102.1 THE PEAK" takes to the air. The new format will target Women 25-54, featuring a diverse music playlist driven by a broader, deeper playlist than normally found in ANCHORAGE radio.
"The ANCHORAGE radio landscape is highly competitive particularly in the Adult Contemporary arena," OHANA MEDIA GROUP VP/Programming TOM OAKES said. "To break through the clutter, we can’t just be another radio station offering up a playlist readily available on five, six or seven other stations. After a tremendous amount of research and discussion we believe that 102.1 THE PEAK will be the radio station that can deliver a unique format to listeners hungry for diversity."
102.1 THE PEAK is a joint effort of OHANA MEDIA GROUP and TIMELESS COOL CUSTOM PROGRAMMING. There will be no staff changes as those assigned to the previous KDBZ format already handle other assignments within the OMG/ANCHORAGE stations.