Pop2Life Names Ethel Miller VP/Experiential Marketing & Promotions
September 6, 2011 at 4:09 PM (PT)
SIRIUSXM Sr. Dir./Promotions + Event Marketing ETHEL MILLER has been appointed VP/Experiential Marketing + Promotions for POP2LIFE. MILLER will direct all of POP2LIFE's Experiential, Event Marketing and Contest/Sweepstakes initiatives while overseeing the company’s expanding project management team.
"Our scope of work continues to surge as we provide our clients with bigger ideas and continue to offer our incomparable, turnkey execution," POP2LIFE Pres./CEO ERIC MURPHY said. "I have no doubt that ETHEL is someone that can make us even better at what we do. We are excited to put her expertise to work as we continue to grow the business and develop some awesome, online promotion tools that we’ll be launching in 2012."
"I am thrilled to join such an innovative and creative company like POP2LIFE," MILLER said. "I’m looking forward to adding my promotions 'moxy' to the POP2LIFE team -- even more excited to be working alongside ERIC, who I respect tremendously as a creative executive."