Bob Case Joins Cash By Creative
September 7, 2011 at 4:18 AM (PT)
In an ongoing effort to improve the effectiveness of radio advertising, independent creative provider CASH BY CREATIVE has added BOB CASE as Managing Partner and EVP/Operations. CASE spent the last seven years as CLEAR CHANNEL SVP/The Creative Services Group. Prior to that he was a VP/Programming, radio station owner as well as market manager and on-air talent.
"This is another great example of how committed we are to help radio operators secure new dollars and be the creative engine that drives local direct business," said YAMANAIR CREATIVE WORLDWIDE (which is the parent company of CASH BY CREATIVE) Pres./CEO YAMAN COSKUN. "BOB brings creative advertising, programming and radio management experience that will greatly benefit our business partners including all of CBS RADIO."