Merlin Media Appoints Beth Sugrue As Dir./Integrated Programs
September 7, 2011 at 6:29 AM (PT)
MERLIN MEDIA has added BETH SUGRUE as Dir./Integrated Programs. In this new role, SUGRUE will be responsible for managing both the NEW YORK and CHICAGO stations' non-traditional revenue as well as their digital, non-spot and interactive sales operations.
"BETH is a true talent who recognizes the essence of the integrated approach in the radio industry. She has the keen ability to really understand the needs of a company and create a specialized program to solve those needs," said EVP/Revenue GREG JANOFF. "With her deep insights and extensive experience, I am confident that BETH will be a tremendous value to us as she helps clients connect with our core audiences and generates revenue across various categories for our stations."
"MERLIN MEDIA has established a team of bright, forward-thinking individuals who share the same passion for this industry as I do," said SUGRUE. "As important, MERLIN MEDIA is a company that respects outside-the-box thinking; something that I view as critical for success in an evolving media landscape. I feel truly privileged to be taking on this new challenge."
Most recently, SUGRUE spent nine years as the Dir./New Business Development at CBS RADIO/CHICAGO.