The Media Dash Enters Two More Markets
September 12, 2011 at 4:08 PM (PT)
Web-based, self-serve radio advertising platform THE MEDIA DASH has added the LONG ISLAND, N.Y. and SANTA ROSA, CA markets, Charter clients on LONG ISLAND MEDIA DASH are JVC Media and the ALOHA STATION TRUST The initial broadcast partner on SANTA ROSE MEDIA DASH is MAVERICK MEDIA.
The MEDIA DASH Local is a web-based platform that allows advertisers and broadcasters to buy and sell streaming and on-air radio content. The broadcaster dashboard allows station managers to customize ad offerings including campaign start and end dates, length of spots, day parts and rates. Ad spots are sold on a week, two week and month-long basis.
"We are always looking for ways to engage local businesses and provide them with access to our listeners," JVC MEDIA Pres./CEO JOHN CARACCIOLO said.
"SANTA ROSA MEDIA DASH makes it easy for us to sell advertising content by simply uploading available campaigns onto the web-based dashboard," MAVERICK MEDIA CEO GARY ROZYNEK said. "In addition, it allows us to attract a different set of advertisers who wouldn't normally consider radio advertising."