Arbitron Issues New Market Rankings
September 12, 2011 at 11:27 AM (PT)
ARBITRON has concluded its annual update of market ranks for FALL 2011 based on updated total population estimates. These total population estimates and the Black and Hispanic population estimates are based on the Census 2010 data, updated and projected to JANUARY 1st, 2012.
Other Census-based population estimates, such as age and sex, continue to be based on 2000 Census data. These estimates will be updated based on the 2010 Census in early 2012 as the market-level data we require becomes available from CLARITAS, INC.
You will find the updated market ranks and population estimates in the Fall 2011 Market Survey Schedule & Population Rankings here.
You can compare the new ranking with last year's to see how some of the markets moved up and down the chart here.