DMR Adds Jennifer Clayborn, Simon Nicholson To Staff
September 12, 2011 at 5:36 PM (PT)
Strategic marketing firm DMR has appointed JENNIFER CLAYBORN Design Manager and SIMON NICHOLSON as the newest member of DMR’s data analytics group
CLAYBORN will bring to life the strategic objectives of each campaign and help stations connect and engage with the listeners who matter most. NICHOLSON, a native of MANCHESTER, ENGLAND, provides an international perspective on database analytics and segmentation, having served as the head of information at the ADVERTISING STANDARDS AUTHORITY in LONDON.
"Across the country, broadcasters are placing significant value on developing a deeper understanding and connection with listeners as a way to drive long term ratings and revenue," DMR COO ANDREW CURRAN SAID. "These new team members, help further position our company as a trusted resource for the industry."