Katz Media Group Names Patrick McGee VP/Political Sales And Strategy
September 14, 2011 at 7:06 AM (PT)
KATZ MEDIA GROUP has promoted PATRICK MCGEE to VP/Political Sales and Strategy, to lead the company’s political advertising efforts for radio 2012 election year. In his new role, MCGEE will direct KATZ's efforts to drive more political advertising dollars to radio.
"Radio is one of the most powerful political marketing tools available in terms of delivering an emotional connection to voters and immediacy to respond," said KATZ RADIO GROUP Pres. MARK GRAY. "With KATZ's vast footprint and powerful multi-platform assets, we can offer customers unparalleled targeting of states, stations and potential voters nationwide. We look forward to this election year and I’m confident that PATRICK’s leadership and expertise will greatly benefit our customers in navigating solutions to meet their campaign needs."
"The 2012 election year presents the best case scenario for political advertising and we're looking forward to reaching new records," said MCGEE. "I think we’ll see in 2012, and beyond, the life cycle of political advertising has expanded rapidly and it's truly become a recession-proof category. We’re working hard to generate more dollars for radio and to take home a larger portion of the overall media spend."