NAB Touts Red Cross Survey On Emegrency Info Media Usage
September 15, 2011 at 1:48 PM (PT)
The RED CROSS conducted a survey that found more Americans rely on local TV and radio for emergency information than any other source. Its findings elicited a response from NAB EVP/Communications DENNIS WHARTON.
"It is no surprise that the RED CROSS' survey found most Americans turn to local TV and radio stations for emergency information. Broadcasters take seriously our role as 'first informers,' dedicating countless resources and manpower to providing up-to-the-second information during crisis situations.
"As we work with decision-makers on spectrum policies affecting the future of broadcasting and broadband, the RED CROSS survey serves as a reminder that no technology can replicate free and local broadcasters' reliability and capability of conveying lifesaving information when it matters most."