Mark Ramsey: Has Radio Lost Its Soul?
September 21, 2011 at 4:00 AM (PT)
MARK RAMSEY MEDIA Pres. MARK RAMSEY always has something to say -- but in his latest blog, he lets someone else do the talking.
Wrote RAMSEY, "This is from my friend BEAU PHILLIPS, the EVP/Programming at DIAL GLOBAL, a major radio industry content syndicator."
Dear DG programmers and personalities;
Last year, a research company asked 12,000 listeners "What do you like most about radio?"
Their #1 response was "it’s convenient." Sadly, we have become a commodity to people. Like a foot stool, radio is there when you need it.
Over the years, radio settled into a comfort zone. We hired jocks for their deep voices and witty chatter. As long as you owned the radio tower, you could dictate what people heard. And we convinced ourselves that this would last forever.
So, what happened? I believe that radio has lost its soul.
Check out the full post here.