Radiocraft Flies Forward For Fall
September 21, 2011 at 5:27 AM (PT)
SEPTEMBER's been a busy month so far for RADIOCRAFT. SVP MARK WILSON reports new affiliates WHTS/GRAND RAPIDS and WLKI/FT. WAYNE have launched OPEN HOUSE PARTY, WAVY/ATLANTIC CITY, KZXY/VICTORVILLE, CA and KXDR/MISSOULA, MT added JACKSON BLUE's weekday PARTY PLAYHOUSE and WZFT/BALTIMORE and KQID/ALEXANDRIA are now weekending with CELEBRITY TOP TEN.
"Radio is evolving, finding that the outstanding strength of exceptional major-market, ratings proven talent can enhance and compliment a station’s local programming," said WILSON. "The reduced budgets stations have for talent and resulting low DJ wages, combined with the limited talent pool of air talent today he feels have created this demand."
"In most cases in music and talk radio, as well as television, the local listener has shown they prefer syndicated programming that is great to 'local' programming which is average," added WILSON. "The most successful stations will always be the ones most presenting great programming their local audiences enjoy."
For information, contact MARK WILSON at (617) 261-6000, extension 35.