Mark Ramsey Has Some Good 'In-Car' News For Radio
September 23, 2011 at 4:55 AM (PT)
MARK RAMSEY MEDIA Pres. MARK RAMSEY notes in his latest blog, "There’s no doubt that technology is bringing new choices to an auto dashboard near you. Nor is there any doubt that consumers will embrace and even demand those choices."
"It’s customary for broadcasters to freak out about this, as we stand by and watch radio’s hegemony over the dashboard under attack," continues RAMSEY.
"The natural response is to fight technology with technology -- to assume that your FM station must have all the doo-dads and whistles that PANDORA has," he notes. "What is the truth about radio’s user experience in the car? The truth is that user experience is not only about new features or technology or interactivity. These are not the only sources of value for consumers. User experience is also about the value of habit. It’s about the value of convenience. It’s about the value of simplicity and elegance. And radio has all those value propositions in abundance."
Read the full blog here.