HD Radio Alliance Announces Additional Retail Roll-Out
May 15, 2006 at 5:44 AM (PT)
As HD Radio continues its campaign for the hearts and minds of the AMERICAN public, the HD RADIO ALLIANCE announces that RADIOSHACK is immediately launching a pilot program in several major markets as a prelude to a national roll-out later this year. More than 100 RADIOSHACK stores in the DALLAS/FORT WORTH area are now stocking HD Digital Radio receivers for the pilot launch, as are several dozen additional stores in NEW YORK CITY, LOS ANGELES, CHICAGO, PHILADELPHIA, HOUSTON and WASHINGTON, D.C.
"RADIOSHACK has been a destination point for generations of customers looking to fulfill their home and portable radio needs, and HD Digital Radio technology is clearly the most significant advancement in terrestrial radio broadcasting since the introduction of FM stereo more than 50 years ago," said RADIOSHACK EVP/Merchandising and Marketing JIM HAMILTON.
"By making a one-time purchase of an HD Digital Radio receiver, customers will benefit from crystal-clear, static-free reception, great new local programming and no subscription fees. This is exactly the type of cutting edge technology our customers have come to love and expect from their neighborhood RADIOSHACK stores, and we’re happy to be delivering what’s undoubtedly one of the hottest new digital entertainment options around."
RADIOSHACK stores in the pilot program will initially carry the table top BOSTON ACOUSTICS Recepter Radio HD priced at $299.99, with the plan to add exclusive RADIOSHACK receivers in SEPTEMBER when the pilot expands nationally.
In addition to RADIOSHACK's pilot program, additional sales and ad campaigns are being launched in L.A., DETROIT, and NEW YORK courtesy of local electronics merchants KEN CRANE, MICKEY SHORR, and HARVEY and ELECTRONICS EXPO, respectively.