Oasis Radio Group Launches Website With Its Own FM Frequency
September 26, 2011 at 4:53 PM (PT)
The OASIS RADIO GROUP is creating broadcast history by launching the first hip-hop website with its own FM dial position. CLICKHOP.COM launched both online and at 106.3 FM in FT. WAYNE as the first 24-7 interactive radio station.
LISTENER DRIVEN RADIO is providing the technology to support this venture. Other stations have allowed portions of their broadcast to be selected by listeners, CLICKHOP.COM is the first in history to give users complete control of its content.
In a press release, OASIS RADIO GROUP GM/Dir. of Programming PHIL BECKER commented, "CLICKHOP.COM is the next evolution for our industry. It’s the juncture where music, social media and the hip-hop lifestyle meet in one highly interactive place. We’re being proactive for the time in the not-so-distant future when Wi-Fi is installed in everyone’s car."
BECKER went on to say, "At OASIS RADIO GROUP (ORG), we’ve never forgotten that radio works because it is the original interactive medium. With every click, our users decide what song plays next, which stories and videos matter the most, and what contest is going to be held on-air and online. Whether listening in northeastern INDIANA on 106.3 FM or worldwide at CLICKHOP.COM, our users are crafting, in real time, what we sound, look and feel like by clicking what’s next."
LISTENER DRIVEN RADIO Pres. DANIEL ANSTANDIG added, "When PHIL BECKER and the team at the OASIS RADIO GROUP approached us with the ambition to build the first 24-7 interactive music website with a radio station attached to it, we knew that it would be a great match. The team at ORG has a thirst for innovation."
To make room for CLICKHOP.COM on the FM dial, OASIS RADIO GROUP dropped Talk WJOE (106.3 THE TRUTH) and changed the call letters to WHPP. In FORT WAYNE, OASIS RADIO GROUP also owns Country WBTU (US 93.3) and Top 40/Rhythmic WJFX (HOT 107.9).
For the story behind 'The Station' check out this on YOUTUBE.