Oringer Gains Altitude At CBS Radio
May 15, 2006 at 6:43 AM (PT)
MICHAEL ORINGER has been named SVP/GSM of the ALTITUDE GROUP, CBS RADIO's integrated marketing division. He will also oversee CBS RADIO's digital media sales, as well as the company's Internet properties, streaming and podcasting initiatives.
ORINGER will be based in NEW YORK, and will report to President/Marketing DAVID GOODMAN, who commented, "MIKE’s extensive experience with arguably one of AMERICA’s most well-known brands includes executing sophisticated marketing plans utilizing a variety of touchpoints. His expertise in this area, coupled with his ability to successfully manage a cross-functional sales team, will be invaluable as we continue to focus on creating advertiser-friendly programs utilizing CBS RADIO’s litany of assets.”
ORINGER joins CBS RADIO after spending more than 15-years at COCA-COLA, most recently as Director of Marketing for the Northeast Region, where he executed consumer and customer programs tied to the NBA, the Olympic Games, the NEW YORK YANKEES, and more.