MTV Joins Online Music Download Space With Debut Of "Urge"
May 15, 2006 at 6:43 AM (PT)
Beginning WEDNESDAY (5/17), MTV NETWORKS will enter the online music download world, competeing against APPLE, REALNETWORKS, NAPSTER, and others, with the beta debut of "Urge".
At launch, URGE will have more than 2 million tracks, which can be purchased individually at 99 cents or as full albums starting at around $9.95, which looks to be and identical structure to iTUNES. URGE will offer unlimited downloads at a monthly rate of $9.95, or $14.95 for the ability to transfer songs to any of more than 100 compatible portable music players.
The service comes integrated into the newest version of MICROSOFT "Windows Media Player", which users can upgrade to at either the URGE or MICROSOFT sites. URGE will also feature streaming videos, with video downloads becoming available for purchase later this year. For more on this, just click here.