KFBK Honors '31 Survivors In 31 Days' For Breast Cancer Awareness Month
October 3, 2011 at 3:23 AM (PT)
CLEAR CHANNEL News-Talk KFBK-A/SACRAMENTO is airing a special series of interview segments, "31 Survivors in 31 Days," honoring breast cancer survivors. The series, hosted by morning news anchor AMY LEWIS and produced in conjunction with ALBIE AWARE -- THE ALBIE CARSON BREAST CANCER FOUNDATION, commemorates Breast Cancer Awareness Month. Interviews will air twice daily on weekdays during the KFBK Morning and Afternoon News, as well as on weekends in the 8a hour, and will also air on sister Hot AC KGBY (MY925), Rhythmic AC KHYL (V101.1), and Classic Hits KHLX (CLASSIC 93.1). In addition, KFBK.com is also offering a breast cancer portal with information on treatments, support and research.
"Many of my friends and family are survivors of breast cancer," said LEWIS. "It was my goal to interview 31 survivors for the 31 days of OCTOBER to remind people who are currently fighting it that they are not alone. No matter how long and difficult the battle might be, they're not fighting it by themselves. Because, to fight the battle against breast cancer, to help in the research, and to someday find a cure, we have to fight it -- together."
"This series represents a collaborative effort between incredibly strong women, a great organization in ALBIE AWARE and KFBK's very own AMY LEWIS, who took it upon herself to build a program that shows the many sides of breast cancer," added Market Manager JEFF HOLDEN. "The significance of the series is that it demonstrates breast cancer is a curable disease when detected early and these 31 women and men tell their stories to share the life of a survivor. Most importantly, however, is the message to get checked, know what to look for and how best to identify issues. If we motivate just one woman to action that reveals early detection and cure, we will have saved a life and that's our most sincere hope and outcome over the next 31 days."