Bell Media Rebrands Montreal, Winnipeg Sports Stations As TSN Radio
October 3, 2011 at 5:54 PM (PT)
BELL MEDIA is rebranding its Sports stations in MONTREAL and WINNIPEG with the TSN RADIO slogan, effective with the start of the NHL hockey season on WEDNESDAY (10/5).
Sports CKGM-A (THE TEAM 990)/MONTREAL will become TSN RADIO 990. The station is the English-language flagship for MONTREAL CANADIENS hockey. Sports CFRW-A (SPORTS RADIO 1290)/WINNIPEG is also switching to TSN RADIO 1290; the station is the home of WINNIPEG JETS hockey as the NHL returns to the MANITOBA city. The stations join flagship Sports CHUM-A (TSN RADIO 1050)/TORONTO with the Canadian national sports cable network brand.
"We are always looking to strengthen and extend the TSN brand by continuing to bring Canadians industry-leading sports content wherever they are. TSN RADIO and its local focus has quickly made a significant impact on the TORONTO landscape and we are looking forward to doing the same in the key MONTREAL and WINNIPEG markets," said STEWART JOHNSTON, President of TSN. "TSN RADIO 990 and 1290 will each launch with NHL broadcast rights -- the ultimate in local sports content. Combining TSN's resources and leadership with these already established local stations will be a huge win for sports fans."
"This is an exciting time and a coming of age for our MONTREAL and WINNIPEG sports stations. Working with TSN to acquire long-term radio broadcast rights for the CANADIENS and JETS this summer really put THE TEAM 990 and SPORTS RADIO 1290 in an incredible position for growth," said CHRIS GORDON, President of BELL MEDIA RADIO. "Combining our local coverage with the TSN brand and its team of experts takes us to a new level and instantly makes these stations the leading voice in local sports."