Creative Allies Names Kevin Carroll VP/Business Development
October 4, 2011 at 6:51 AM (PT)
CREATIVE ALLIES has tapped longtime music industry executive KEVIN CARROLL as VP/Business Development for Entertainment and Music. CARROLL brings years of major-label experience to the table, including five years as SVP of EMI Music and five years as VP/Promotions at SONY MUSIC/RELATIVITY ENTERTAINMENT.
"KEVIN's background in the industry is amazing, and we need his experience as we expand our label relationships with opportunities from high-profile acts," said CEO SEAN O’CONNELL. "He knows how to construct inventive campaigns that reach the influential people that can break an artist into the mainstream, and how CREATIVE ALLIES can fit into that story for musicians that want to leverage this kind of artistic social community. There’s no telling how many amazing opportunities he will generate for the CREATIVE ARTISTS family."
"Social media is one of the most important tools bands have at their disposal now, but it's very difficult to create a truly interactive experience where there is real input from the fans. CREATIVE ALLIES involves both the influential graphic arts community and then also the fans through the voting process, and that’s unique," said CARROLL. "CREATIVE ALLIES goes way beyond radio in promoting meaningful one-to-one engagement. They’ve already offered some great things with JANE'S ADDICTION, THE BEASTIE BOYS, and FEIST, and I’m excited to work with SEAN and his team to put together more great projects."