ZenithOptimedia Announces Organizational Promotions
October 6, 2011 at 7:13 AM (PT)
ZENITHOPTIMEDIA TODAY (10/6) announced the promotion of NEIL ASCHER to Managing Director/President Diversified Services for ZENITHOPTIMEDIA/NORTH AMERICA.
In this newly created position, ASCHER will oversee core diversified businesses operated by the agency including NEWCAST, ZO’s brand entertainment division; ZO MULTICULTURAL, the strategic planning and consultancy division for multicultural marketing; and ZO ACTIVE, a barter trading alliance with ACTIVE. ASCHER, formerly President of ZENITH GPE, will continue to oversee CONVERGENCE, ZENITH’s dedicated media unit for GENERAL MILLS and THE PROGRAM EXCHANGE, the program’s syndication company.
"I've been fortunate to work with NEIL for the last 12 years," said CEO TIM JONES. "He is an exemplary and talented executive who is able to successfully manage multiple responsibilities and well-liked and respected throughout the organization."
The agency also announced the promotion of SEAN PETERS to SVP/Dir. Corporate Development. His duties include managing the agency’s new business, corporate development initiatives and public relations efforts.
"SEAN is a rising star in our organization," JONES said. "New business is a critical position and I have the upmost confidence that he will continue to achieve great things for ZO."