Clear Channel Radio Launches Artist Integration Program With Coldplay
October 6, 2011 at 10:39 AM (PT)
CLEAR CHANNEL RADIO is about to roll out its new Artist Integration Program. The OCTOBER 10th launch will support the new release from GRAMMY-winning, multi-Platinum group COLDPLAY and their latest album, Mylo Xyloto, which is set to release OCT. 24th.
The Artist Integration Program, part of CLEAR CHANNEL’s new National Programming Platform division, is designed to increase audience awareness of new music projects from both established and developing artists through on-air and online promotional campaigns. By leveraging CLEAR CHANNEL’s 850 radio stations in 150 cities and its national digital platform, including iHEARTRADIO, the campaigns will provide the opportunity for artists, record labels and the music industry to maximize exposure for new singles or albums, ultimately strengthening artist development and sales.
The COLDPLAY/Mylo Xyloto campaign will combine on-air and digital content from OCTOBER 10th-24th. The on-air elements include a series of :30 artist profiles, which will run across specific CLEAR CHANNEL RADIO formats and feature members of COLDPLAY discussing the new album. Digitally, station sites will run a special COLDPLAY content package, including links to buy the album on iTUNES; and the New iHEARTRADIO will feature COLDPLAY Radio as a custom station. The campaign will not impact airplay of music.
"Music is the lifeblood of so many of our stations. It’s critical to our programming success, which is why we’re passionate about artist development," CLEAR CHANNEL National Programming Platforms Pres. TOM POLEMAN said. "The Artist Integration Program is a great example of how we can use the power of CLEAR CHANNEL's multimedia platforms and unparalleled reach to speed song familiarity and create a deeper connection between consumers and music."
"CAPITOL RECORDS and COLDPLAY are excited to participate in a proactive new music platform that will help deliver the true recognition that the new album, Mylo Xyloto deserves" EMI/CAPITOL NORTH AMERICA EVP/Marketing and Promotion GREG THOMPSON said. "We are thrilled CLEAR CHANNEL can offer the assets, reach and creativity that will connect musicians like COLDPLAY more closely to their fans in an emotional, deeper experience. This creative program will definitely impact the health of the music industry."