Radio To CRTC: Reduce CanCon To Help Us Fight New Technologies
May 16, 2006 at 6:39 AM (PT)
Canadian private radio companies asked the CRTC to relax Canadian-content rules while they adjust to digital technology.
CANADIAN ASSOCIATION OF BROADCASTERS Pres./CEO GLENN O'FARRELL told a CRTC hearing MONDAY that the inductry has been impacted by Internet streaming, satellite radio, iPods, and other technology, and that the CRTC should change the CanCon system from a pure percentage quota to an incentive plan that would give bonus credit for playing new Canadian artists. Recently released figures showed Canadian commercial radio revenues increasing and listenership holding steady.
Meanwhile, the CANADIAN INDEPENDENT RECORD PRODUCTION ASSOCIATION called for a move in the other direction, asking for an increase in CanCon requirements to 45% as well as a $15 million contribution by broadcasters to talent development organizations.