Are You Ready To Become A 'Content Director'?
October 12, 2011 at 4:33 AM (PT)
MARK RAMSEY MEDIA Pres. MARK RAMSEY notes in his latest blog that, "Media brands the world over are reconceptualizing the old-fashioned role of the "Program Director" into something entirely new, the "Content Director."
"This is not simply a change in labels," adds RAMSEY, "but a major change in responsibility and in the aspiration of the one-time radio-only brand across its various platforms. Indeed, it may be that some folks who qualify to be 'Program Director' don’t measure up to the challenge of 'Content Director'."
Check out his full blog here.